Snow

Client : City of Portland
Agency : NORTH
Project : Snow – Webcam Motion Detection Installation
Role : Flash design, motion design and Flash development.

video produced by north.

As part of a larger campaign to brand Downtown Portland NORTH was charged with creating an outdoor reactive environment in which passersby could interact, based on their location and movements, with artists interpretations of snowfall in Portland. Three traditional artists were commissioned by The Portland Institute for Contemporary Art to create their interpretation of snowfall in downtown Portland. These pieces were then transformed for use with my motion detection and tracking application built entirely in actionscript. The application was built to display 3 different scenes with randomly generated snowfall. The three scenes were set to rotate on a time interval. The application used motion detection to make the falling snowfall react and animate based on the location of an individuals movement. Many fine citizens of Portland have had a unique interactive experience, and have consequently spread kind words about the project. Furthermore, the project is a successful case study on the implementation of new technology and reactive medium into a larger branding campaign.

photos by studionumbernine