Open Source Advertising : Lab Experimental
The advertising industry often produces an overpriced, under-analyzed self serving end product that delivers few actual business solutions for a client. We know, we’ve worked in and with it for years.
It is for this reason that we’ve created Open Source Advertising.
Through creative open collaboration Open Source Advertising aims to break down this deficiency by providing a central location whereby all parties benefit from free ideas.
Open Source Advertising is a website for agencies and clients to share thoughts on advertising campaigns, projects and ideas. It’s a place to acquire everything from inspiration to fully baked advertising campaigns that provide real business solutions to client problems. The hope is both parties can fully realize the mutually beneficial aspects of such a community and resource.
We’ve created Open Source Advertising knowing it may anger some that feel we aim to render the Agency business ip worthless. Open Source Advertising aim is not to bypass the professionals in the industry by crowd sourcing the general public. Rather, we aim to knowledge source the professionals within the industry for the benefit of both client and agency.
We hope that you’ll partake, realizing you can take away as much, or even more than you contribute.
The industry wins when you open source your ideas.
