As part of a larger integrated campaign to promote the Microsoft Microsoft KIN, the task for theGOOD was to develop an application to showcase the KIN’s many features in Verizon Wireless stores across the country.
The challenge was to develop a consumer-facing application that enticed shoppers to stop, interact with the application and ultimately consider purchasing the phone. From a technical standpoint the application needed to run identically on varying sized and powered netbooks. The application needed to function autonomously, while inviting consumers to interact with it.
theGOOD developed and animated the application in Flash published for Adobe AIR, and partnered with Cinco Design who handed off design assets. On a technical note: Sequentially-animated linear applications such as this are typically very difficult to update or alter. For this purpose theGOOD developed a dynamic system that enables easy updates to the many dependencies involved. The result was a consumer-focused, animated, in-store application that solved for Microsoft Kin’s challenges, and solidified a new partnership with Cinco Design.
