The challenge was to develop a consumer-facing application that enticed shoppers to stop, interact with the application and ultimately consider purchasing the phone. From a technical standpoint the application needed to run identically on varying sized and powered netbooks. The application needed to function autonomously, while inviting consumers to interact with it.

theGOOD developed and animated the application in Flash published for Adobe AIR, and partnered with Cinco Design who handed off design assets. On a technical note: Sequentially-animated linear applications such as this are typically very difficult to update or alter. For this purpose theGOOD developed a dynamic system that enables easy updates to the many dependencies involved. The result was a consumer-focused, animated, in-store application that solved for Microsoft Kin’s challenges, and solidified a new partnership with Cinco Design.

Frustrated with the lack of a simple way to sell and buy items online, theGOOD charged itself with imagining and developing a solution.

The challenge was to make selling and buying anything online dead simple, transparent and efficient by using existing platforms people are already engaged in. From both a design and usability standpoint, simplicity was  the overarching guiding principle. Challenges abound when developing user flows for selling, buying, listing, bidding,  and all other elements inherent in creating an online e-commerce marketplace.

theGOOD concepted, designed and developed Sell Simply using the Twitter API as the core user account and application engine platform. Twitter was chosen due to its wide adoption, transparency of user accounts, and  real-time data qualities. Boiling down listing products to the simplicity level of a single tweet was a valid and good solution to the original problem.

On Sell Simply sellers have a Simple Shop, where they can list items of any variety for sale. Shoppers looking for these items can easily search by tag, location, keyword and price range. Shoppers can “follow” these searches to get a direct message when an item matches their search criteria. Once they find an item they like they can make an offer. Sellers can accept any offer at any time and get paid with their PayPal account. Shoppers can “follow” these offers to be alerted when their offer has been accepted, or outbid. All communications are facilitated using your Twitter account.

Think of Sell Simply as an Etsy, only simpler, cheaper, without product restrictions, and controlled with your Twitter account. Think of Sell Simply as Craigslist, only totally transparent, spam free, and without all the back and forth email hassle. Think of Sell Simply as an Ebay, only something that takes you minutes, not hours, to experience.

The challenge was to build an application that interfaced with Nike SPARQ’s live data flow, had a front-end display flexible enough work on multiple screens of varying resolutions, and included a sequencer to control the video clips and statistics displayed on-screen during each event. The application also needed to be lightweight and responsive enough to work over spotty Wi-Fi connections, and smart enough to display cached data if the Internet connection was lost.

The end result was a fully customizable, branded application that allowed for endless combinations of statistics to be sequenced and displayed in an easy-to-read manner, enabling athletes to get real-time feedback on their performance at national and regional Nike SPARQ events.

View the video.

The challenge was to create an AIR desktop application that added real value to Flickr, used the program’s API to extend  product offerings, and included valuable new features the community desired.

The result is almost certainly the best Flickr uploadr ever. Abound with features such as geo-tagging, people tagging, photo exif data integration and much more, theGOOD Uploadr is currently used by thousands of people in the Flickr community.

You can download the Uploadr today and to give it a try!

Beloved in the Pacific Northwest, Tillamook County Creamery Association was ready to spread the love of its cheese to other parts of the country via a national Loaf Love bus tour.  As part of Tillamook’s interactive strategy for the tour, theGOOD was tasked with engaging the nation’s passionate community of cheese consumers and introducing them to Tillamook in cities across the country.

The challenge was to create an experiential website that showcased elements of Tillamook’s tour, while enticing consumers to engage with, and share, content via social media. theGOOD responded by  concepting, designing, and developing a socially-engaging mini-site — complete with a full client content management system — that interfaced and shared data with Flickr and  Facebook.

On the mini-site visitors are able to view user-generated photos and videos from each tour stop, send user-generated cheese poems to friends on Facebook, upload photos to Flickr and Facebook, enter photo contests, and follow the tour using an interactive map.

The mini-site also aggregates real-time data from a Facebook application and displays it in a heat map visualization that lives both on Facebook and the site. On Facebook fans are encouraged to “Share The Loaf”, creating loaf notes that they can send to friends and post on their wall.

By  leveraging the mini-site, Tillamook increased its brand visibility on multiple platforms, engaged users to share content, increased its user base, and most importantly sold more cheese to  new and expanded geographic markets.

The challenge was to create a deeply immersive experience that employed an experimental navigation of “curiosity cabinets” while keeping the site intuitive to use.

The result is an immersive site that enables users to dig deep into a content-loaded experience, allows Nike to showcase the line of sneakers full screen, empowers users to vote for their favorite sneakers, and fulfills the goal of making the user curious about the experience while maintaining an intuitive interactive model.

Working in conjunction with Downstream, theGOOD was challenged with creating a website that provided up –to-the-minute status updates to a wide range of visitors including alumni, students, faculty and staff, and Duck fans across the nation.

theGOOD developed a customized content management system that allowed University of Oregon staff to update all facets of the site including blog posts, photo galleries and construction timelines and progress.  Also included was an “Ask a Question” feature, allowing staff to respond to arena-related questions posted to the site.

he finished site allows fans to see construction progress in real time via an always-on webcam pointed at the building construction. A seat selector allows fans to see what the view would be from any section of the stadium via 360 degree interactive 3D renderings, and then determine how much season or lifetime rights to that seat would cost.

theGOOD was tasked with design and development of the interactive installation using a custom built motion detection platform. Challenges abound with all the environmental factors that go along with an installation of this scope.

Three traditional artists were commissioned by The Portland Institute for Contemporary Art to create their interpretation of snowfall in downtown Portland. The interactive application was built to display three different scenes with randomly-generated snowfall. The three scenes were set to rotate on a timed interval. The application used motion detection to make the falling snowfall react and animate based on the location of an individual’s movement passing by on the sidewalk.

The result was a captivated Portland public that was engaged with a unique interactive experience. The project is also a successful study on the implementation of new technology and a reactive medium into a larger branding campaign.

View video of the installation.

The challenge for theGOOD was to create an interactive installation that used a combination of motion detection and generative art to explore the convergence of man and technology.

theGOOD designed and built a custom application that tracked the motion of people, captured images of said person, and allowed them to “paint” their portrait on to a 16-foot wall using nothing but their limbs.

The result was a highly interactive art installation that amazed participants –  engagement time averaged over 10 minutes per user. People invested themselves in the piece to the point of bringing out their own inner artist. Several times theGOOD team stepped in to ‘coach’ people on how to get the most out of the motion detection while drawing their portrait. The response we received was unexpected. People took personal offense that we were pushing our artistic ideas on their own drawing. At that moment we knew the installation was a success.

Use the online version of the installation.
View a flickr gallery of finished drawings.