theGood » application

Microsoft Kin

ChrisTeso — Thu, 10 Jun 2010 20:53:26 +0000

As part of a larger integrated campaign to promote the Microsoft Microsoft KIN, the task for theGOOD was to develop an application to showcase the KIN’s many features in Verizon Wireless stores across the country.

The challenge was to develop a consumer-facing application that enticed shoppers to stop, interact with the application and ultimately consider purchasing the phone. From a technical standpoint the application needed to run identically on varying sized and powered netbooks. The application needed to function autonomously, while inviting consumers to interact with it.

theGOOD developed and animated the application in Flash published for Adobe AIR, and partnered with Cinco Design who handed off design assets. On a technical note: Sequentially-animated linear applications such as this are typically very difficult to update or alter. For this purpose theGOOD developed a dynamic system that enables easy updates to the many dependencies involved. The result was a consumer-focused, animated, in-store application that solved for Microsoft Kin’s challenges, and solidified a new partnership with Cinco Design.

Nike SPARQ

ChrisTeso — Wed, 03 Mar 2010 00:07:31 +0000

As part of Nike SPARQ‘s ongoing mission to train, rank, and generally help athletes chart their progress, theGOOD was hired to design and develop a real-time data installation that would be used on large-format screens at SPARQ training events nationwide.

The challenge was to build an application that interfaced with Nike SPARQ’s live data flow, had a front-end display flexible enough work on multiple screens of varying resolutions, and included a sequencer to control the video clips and statistics displayed on-screen during each event. The application also needed to be lightweight and responsive enough to work over spotty Wi-Fi connections, and smart enough to display cached data if the Internet connection was lost.

The end result was a fully customizable, branded application that allowed for endless combinations of statistics to be sequenced and displayed in an easy-to-read manner, enabling athletes to get real-time feedback on their performance at national and regional Nike SPARQ events.

View the video.

theGOOD Uploadr

ChrisTeso — Fri, 18 Dec 2009 19:30:28 +0000

Frustrated by the lack of quality tools to upload and perform many useful tasks on Flickr, theGOOD decided to do something about it. The team charged themselves with building a custom desktop application that aimed to improve and augment the Flickr experience.

The challenge was to create an AIR desktop application that added real value to Flickr, used the program’s API to extend product offerings, and included valuable new features the community desired.

The result is almost certainly the best Flickr uploadr ever. Abound with features such as geo-tagging, people tagging, photo exif data integration and much more, theGOOD Uploadr is currently used by thousands of people in the Flickr community.

You can download the Uploadr today and to give it a try!