To support the launch of a custom line of skateboarding sneakers theGOOD was tasked with building a website for Nike. The site was to feature the radical maneuvers of famed skateboarder Stefan Janoski.
The challenge was to create a deeply immersive experience that employed an experimental navigation of “curiosity cabinets” while keeping the site intuitive to use.
The result is an immersive site that enables users to dig deep into a content-loaded experience, allows Nike to showcase the line of sneakers full screen, empowers users to vote for their favorite sneakers, and fulfills the goal of making the user curious about the experience while maintaining an intuitive interactive model.
