The challenge was to build an application that interfaced with Nike SPARQ’s live data flow, had a front-end display flexible enough work on multiple screens of varying resolutions, and included a sequencer to control the video clips and statistics displayed on-screen during each event. The application also needed to be lightweight and responsive enough to work over spotty Wi-Fi connections, and smart enough to display cached data if the Internet connection was lost.

The end result was a fully customizable, branded application that allowed for endless combinations of statistics to be sequenced and displayed in an easy-to-read manner, enabling athletes to get real-time feedback on their performance at national and regional Nike SPARQ events.

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The challenge was to create a deeply immersive experience that employed an experimental navigation of “curiosity cabinets” while keeping the site intuitive to use.

The result is an immersive site that enables users to dig deep into a content-loaded experience, allows Nike to showcase the line of sneakers full screen, empowers users to vote for their favorite sneakers, and fulfills the goal of making the user curious about the experience while maintaining an intuitive interactive model.