Below are screenshots and an English translation of the article.

Yes, we recognize the humor in the magazine design. We’re flattered all the same. Thanks, Korea!

Please, give us a brief bio of yourself & company.

About Chris

Co-Founder of The Good, a Portland based interactive think tank. Flash Designer/Developer and Photographer. Educated in design, an autodidactic programmer, and 13 years of experience in the Interactive space, Chris brings inconceivable ability to fully concept, design and develop projects for clients that range from ‘mom and pop’ to ‘evil empire’. Winner of an Emmy Award, Clio Award, Mobius award, Webby Award, and an Andy Award for work on brands Truth, Progressive Insurance, ESPN, and Activision. Chris subscribes to the belief that nanotechnology, coupled with Moore’s law and genetic engineering, will enable earthlings to attain immortality within 30 years. Unfortunately for him, he lives life like this is fact. A Boston transplant, Chris is now a Portlander, or an Oregonian, whatever they call themselves out here. He’s assimilated (to the borg). Chris plays drums, rides a ducati and is dead serious about sushi. Chris wants you to know that this was written by Chris, and thus has the potential be completely bias.

About The Good

theGOOD is an interactive think tank that concepts, designs and develops meaningful connections between the analog and digital worlds. The Digilog –- where most people reside.

We use the term think tank as a response to an industry awakening. We feel it’s not alright to call ourselves just a development shop, or just an agency. The industry has finally grown up and people should take notice. People are taking notice. Interactive projects require more than just production. They require strategy, brand insight, technology chops blended with creative thinking. Someone immersed in the industry. Someone that can actually build what they concept and concept what they build.

Tell us about your background.

I went to college as an art major with a concentration in print design. I realized half way through that the print design industry would be deeply afflicted by the coming interactive boom that is the Internet. Since neither web design, nor web programming, was taught in colleges at this time, I became a recluse, locked myself in my room and set about self schooling. I picked up a copy of FutureSplash Animator and fell in love. To date, I believe that DIY attitude has been one of my life’s most valuable lessons.

Introduce your portfolio site.

Our portfolio site not only showcases our client and experimental work, but also aggregates the social media activity of all our employees. We purposefully removed the idea of a traditional navigation system in favor of a more experimental approach. This is a methodology we carry forward throughout our body of work. The result is a more engaging user experience, making participants out of users. We’re heavily into photography and have incorporated that into the backdrop of the site. The site is essentially a large data visualization of our our company, sorted and filtered to your liking.

What do you regard as being your(or thegood) biggest achievement?

Being able to pay ourselves to do something we love.

What did your(or thegood) first work look like

My (christeso.com) first work looked like most Flash 3 websites. Painfully slow, arduously navigable and overall hurty to the eyes.

Would you tell us about your(or thegood) usual working process?

Initially, we embark on a Discovery phase to fully understand all strategy, design, business, and technology objectives and needs. During this phase, we identify and document all elements of the project, which will be key to building a successful solution. These documents are so both client and The Good has a clearly defined scope before beginning design and development.

Can you explain style of your(or thegood) design?

The Good design philosophy is that content is king. Our design approach is simple: Minimalistic experimental design that provides the simplest solution to a projects most complex goal. So many design and advertising agencies place design above all else. In interactive this is a mistake. Design is but one facet of an overall solution. It should never lead an interactive project, but compliment and create a marriage between content and functionality.

What do you(or thegood) do for inspiration?

We immerse ourselves in the work of our peers and the interactive industry as a whole. We also spend a lot of time staring into our 110 gallon salt water reef aquarium.

How do you make your own idea and creativity for your works?

We start with the problem. Every idea needs to solve a problem. We define and attack the problem, mortally wounding it with creativity.

What is your solution when there is some communication trouble between you and your clients?

Due to our process of meticulously defining scope we rarely see client issues arise. However, if they do we usually come to a generous compromise.

What are currently working on you?

We are concepting an interactive installation with motion detection for a yet to be constructed building near downtown Portland, Oregon USA.

What is a unique brand identity of ‘your(or thegood)’ different from the other artists?

We believe our brand identity stems nicely from our name. We come in offering a high value product and we deliver on that promise. Some may see it as slightly arrogant. Making good on their presumptions, we’re fine with that.

Working environments is also important thing to creators. Are there some special features in your own working place and your office that distinguish another one? We want to know about your space.

Our space is a wide open loft with plenty of natural sunlight through walls of windows. We haven’t fully decorated yet, but have a 110 gallon salt water reef aquarium and a full fridge of Portland’s finest microbrew beer.

Have you been experienced Korea`s design works, films, music anything about Korea? If you have been experienced, tell us your thought anything about Korea.

We know little about Korea, except that we are extremely jealous of your broadband speeds.

Is there particular moment in your career that stands out?

Meeting my business partner Jon MacDonald is a recent moment that stands still in my mind. We were complete strangers when starting The Good. As it stands now, I could not have hand picked a better partner.

There must be a project that you have always dreamed of doing, what is it?

We would like to design and develop the Star Trek Replicator.

Looking 10 years in to the future, how far can web design or your design go?

We think we are fairly cutting edge. We see no limit, nor slow down, in the progress of interactive development. We feel the entire interactive experience will move away from the traditional web browser, and mobile devices, out into the environment we live in. We’re poised for this transformation and look forward to leading the way.

What is you and your(or thegood)`s plan for the future?

We have no plans. We think long term plans are an exercise in futile guesswork.

Please list 3 of your favourite things.

Technology, design and experimentation that combines the two.

Last word to our readers

Do what you love. You’ll love what you do.

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